Hummingbird Press Centre

Find the most frequently requested company details, biographies and other media resources in The Hummingbird Bakery Press Centre. We welcome all press, sponsorship and
charity related enquiries.

Company History

The Hummingbird Bakery landed in Portobello Road in early 2004. We wanted to provide Londoners with an alternative to supermarket cakes and French patisseries.

We didn't know where we could buy real cupcakes, fluffy with buttercream icing, moist layer cakes or genuine American pies - so we decided to make and sell them ourselves! Our simple, unfussy recipes have proved very popular.

Our second shop opened in South Kensington in May of 2007. Our red velvet seating space has become a favourite meeting spot in the neighbourhood. Such success allowed us to expand our range of offerings, including more elaborate brownies, daily specials and a wider variety of layer cakes and cheesecakes. Another Hummingbird Bakery first - besides being the bakery to introduce Red Velvet cake to the UK, we were also first to sell Whoopie Pies in Summer 2009, long before they started causing a media sensation!

In March of 2009, The Hummingbird Bakery Cookbook was published, to great acclaim. Having sold over 550,000 copies worldwide, it was one of’s top 10 bestsellers for 2009! The Hummingbird Bakery Cookbook is available at all major UK bookshops and online on Amazon and other retailers.

Our third shop opened in December 2009 in London’s vibrant Soho. This funky new shop features brightly coloured cupcake pop-art, along with our well-recognised pink and chocolate signature colours. Over 50 of our favourite creations can be seen on our large-screen feature TV. Pop into Wardour Street to have a look at what we can do!

We opened our 4th branch in Spitalfields, on the eastern edge of the City of London in May 2011.  Our first franchise abroad will be opening in early 2012, if you are interested in an International Hummingbird Franchise then please read our minimum requirements here.

We always bake on site at each branch... fresh each day and throughout the day! Having our bakers and decorators on site means that we can always keep our shelves looking fresh, beautiful and decorative!

We are pleased to now offer a wide range of Cakes by Consultation for weddings, christenings and other special occasions. We hand make all our decorations and can create a cake to suit every need. We are able to organise consultation appointments at our Wardour Street or Old Brompton Road branches. Please call to book an appointment with our experienced cake consultants. Please note that an appointment is necessary to place a consultation cake order, this is so that we can ensure you are entirely satisfied with the finished product that we create for you!

Keep up to date with our progress on Twitter! or come and join us on Facebook

Company Stats

  • The Hummingbird Bakery’s first international branch opened in The Dubai Mall in September 2012 as part of a franchise agreement with Daud Arabian.
  • Plans are in place to launch at least 20 new Hummingbird Bakery branches across the Middle East over the next 10 years.
  • The Hummingbird Bakery opened its most recent London branch in Islington, just eight months after its previous branch launch in Spitalfields.
  • The company employs over 100 staff, the majority of whom are bakers, cake decorators and Front of House team members.
  • Everything The Hummingbird Bakery sells is freshly baked and decorated on-site every day at each of its branches.
  • It takes just four minutes for a fully trained Hummingbird Baker to frost and decorate a tray of 24 cupcakes using just a palette knife.
  • The Hummingbird Bakery has two bestselling cookbooks published, which have been translated into more than eight different languages and have combined sales of almost 800,000 copies.
  • In 2010 The Hummingbird Bakery sold over one million cupcakes in less than twelve months – it actually achieved this in eleven months. In 2011 the company broke its own record, hitting the one million cupcake sales mark some two months earlier.
  • The Hummingbird Bakery was founded in 2004 and has six branches across London