Join The Hummingbird Bakery Rewards and get perks!

This year marks 16 years of fresh baking from The Hummingbird Bakery since we first opened on Portobello Road. We now have six bakeries across London and we’d like to thank all of our cake-loving customers for making this baking journey so special.

How can we thank you? With the chance to earn points and get delicious rewards online, of course!

The Hummingbird Bakery Rewards is our new online loyalty scheme where you get perks for being a loyal customer.

How do I join?
Anyone who has an account with us at is automatically signed up to our Rewards scheme.

If you’ve not already opened an account with us, please create an account as follows:

1) Visit our website here
2) Click on My Account
3) Fill in your details at Create My Account
4) Finish by clicking Register

How do I collect points?
You will collect points every time you spend money online at

What are points worth?
Every £1 spent online gives you 4 points
100 points = 1 cupcake* (no customization)

*Points can be redeemed only against whole product (any cupcake flavours available online), not cash/vouchers/checks and other monetary value options.

These can be spent online only, on our website, with The Hummingbird Bakery and the minimum number of points you can spend is 100 points (value of 1 reward cupcake).

How do I redeem my points?
Points collected can be redeemed online only, on our website. 

To use your Rewards balance for an online purchase you will be able to choose to redeem your points by selecting the reward cupcake from your rewards panel before checkout. You will be able to select more than 1 cupcake if you have enough Rewards balance.

Points earned will expire in 12 months (1 year) after the customer's last order if they haven't been used.

How can I check my balance?
Log into your online account at and you will be able to see your points balance below your list orders. Please note that it will take five days for your points to be updated from your last purchase.

Full T&C's about the scheme can be found here.
FAQ's about the scheme can be found in the 'Help' section on the Rewards panel.