Join The Hummingbird Bakery Rewards and get perks!

This year marks 15 years of fresh baking from The Hummingbird Bakery since we first opened on Portobello Road. We now have six bakeries across London and we’d like to thank all of our cake-loving customers for making this baking journey so special.

How can we thank you? With the chance to earn points and get delicious rewards, of course!

The Hummingbird Bakery Rewards is our new loyalty scheme where you get perks for being a loyal customer.

How do I join?
Anyone who has an account with us at is automatically signed up to our Rewards scheme.

If you’ve not already opened an account with us, please create an account as follows:

1) Visit our website here
2) Click on My Account
3) Fill in your details at Create My Account
4) Finish by clicking Register

How do I collect points?
You will collect points every time you spend money at our bakeries either in-store or online at

What are points worth?
Every £1 spent in store or online gives you 3 points
100 points = £1

These can be spent in store or online with The Hummingbird Bakery and the minimum number of points you can spend is 100 points (value of £1).

How do I redeem my points?
To use your Rewards balance in-store please mention that you are a member of our Rewards scheme to the Front of House team member serving you prior to purchase.

To use your Rewards balance for an online purchase you will be able to choose to redeem your points by selecting them before checkout.

How can I check my balance?
Log into your online account at and you will be able to see your points balance. Please note that it will take five days for your points to be updated from your last purchase.

Full T&C's and FAQ's about the scheme can be found here.