Food icon Heinz has teamed up with the award-winning Hummingbird Bakery to celebrate its 150 year anniversary with a limited edition range of five cupcakes with a difference - each one features the unmistakable taste of one of five different Heinz varieties.

Heinz Ketchup Flavoured Cupcake

The Heinz Tomato Ketchup Cupcake

The Hummingbird Bakery's best-selling cupcake, the Red Velvet. gets a saucy reboot with the addition of Heinz Tomato Ketchup which brings sweetness to the sponge and is topped with a classic cream cheese frosting to merge sweetness with sharpness.

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Heinz Salad Cream Flavoured Cupcake

The Heinz Salad Cream Cupcake

Using the pairing of strawberries and balsamic vinegar as inspiration, the Heinz Salad Cream flavoured frosting, which in turn has crushed meringue and chopped strawberries muddled through, in a tribute to the classic Eton Mess.

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Heinz Mayonaise Flavoured Cupcake

The Heinz [Seriously] Good Mayonnaise Cupcake

This irresistible recipe features rich chocolate sponge flavoured with cocoa and studded with dark chocolate chips, and uses the luxuriousness of Heinz [Seriously] Good Mayonnaise with a splash of buttermilk to lend it an indulgent moist texture. Topped with a moreish chocolate cream cheese frosting and drizzled with melted white chocolate for a decadent finish.

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Heinz Beans Flavoured Cupcake

The Heinz Beanz Cupcake

The heartiness of the beans and the moisture of the tomato sauce mix beautifully to give a carrot cake-like sponge. The tomato sauce gives sweetness to the whole mixture, which pairs wonderfully with the maple syrup cream cheese frosting.

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Heinz Tomato Soup Flavoured Cupcake

The Heinz Cream of Tomato Soup Cupcake

Adding Heinz Cream of Tomato Soup to the sponge mixture brings plenty of moisture, adds the natural sweetness of tomatoes and best of all, gives it the glorious orange sunset colour that we know and love from Heinz Cream of Tomato Soup. The vibrant aroma of basil is added into the light and creamy frosting, gently infusing the cream with basil flavour.

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The whole Heinz x Hummingbird Bakery range will be available to buy from all six branches of The Hummingbird Bakery in London from 11th to 20th October, with particular flavours available each day:

£3.25 take away/£3.90 eat in

Launch - 11th October

Notting Hill - Heinz Beanz

Soho - Heinz Tomato Ketchup

Spitalfields - Heinz Cream of Tomato Soup

Islington - Heinz [Seriously] Good Mayonnaise

South Kensington - Heinz Salad Cream

Richmond - Heinz Beanz

Saturday 12th October

Heinz Tomato Ketchup

Sunday 13th October

Heinz Beanz

Monday 14th October

Heinz Cream of Tomato Soup

Tuesday 15th October

Heinz [Seriously] Good Mayonnaise

Wednesday 16th October

Heinz Salad Cream

Thursday 17th October

Heinz Tomato Ketchup

Friday 18th October

Heinz Beanz

Saturday 19th October

Heinz Cream of Tomato Soup

Sunday 20th October

Heinz [Seriously] Good Mayonnaise

The Bakeries

  • The Hummingbird Bakery Soho
    155a Wardour Street
    W1F 8WG
    opening time: 9:30am
  • The Hummingbird Bakery Spitalfields
    11 Frying Pan Alley
    E1 7HS
    opening time: 8:30am
  • The Hummingbird Bakery Notting Hill
    133 Portobello Road
    W11 2DY
    opening time: 10am
  • The Hummingbird Bakery Islington
    405 St John St
    EC1V 4AB
    opening time: 9:30am
  • The Hummingbird Bakery South Kensington
    47 Old Brompton Road
    SW7 3JP
    opening time: 9am
  • The Hummingbird Bakery Richmond
    3 The Quadrant
    TW9 1BP
    opening time: 10am
Hummingbird Bakery Notting Hill Branch

Our limited edition cupcakes are available in-store only but you can still purchase our normal range online.

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