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Press Info

A summary and overview of the company history, and details for requesting further info

Company Stats

  • The Hummingbird Bakery’s first international branch opened in The Dubai Mall in September 2012 as part of a franchise agreement with Daud Arabian.
  • Plans are in place to launch at least 20 new Hummingbird Bakery branches across the Middle East over the next 10 years.
  • The Hummingbird Bakery opened its most recent London branch in Islington, just eight months after its previous branch launch in Spitalfields.
  • The company employs over 100 staff, the majority of whom are bakers, cake decorators and Front of House team members.
  • Everything The Hummingbird Bakery sells is freshly baked and decorated on-site every day at each of its branches.
  • It takes just four minutes for a fully trained Hummingbird Baker to frost and decorate a tray of 24 cupcakes using just a palette knife.
  • The Hummingbird Bakery has two bestselling cookbooks published, which have been translated into more than eight different languages and have combined sales of almost 800,000 copies.
  • In 2010 The Hummingbird Bakery sold over one million cupcakes in less than twelve months – it actually achieved this in eleven months. In 2011 the company broke its own record, hitting the one million cupcake sales mark some two months earlier.
  • The Hummingbird Bakery was founded in 2004 and has five branches across London

 

About The Hummingbird Bakery

The Hummingbird Bakery is an American-style bakery founded in 2004 to bring the authentic taste of American home baking to London. The company has five bakeries, which are situated in Notting Hill, South Kensington, Soho, Spitalfields and Islington. A delivery service is also available via The Hummingbird Bakery website. All of The Hummingbird Bakery’s products are sold fresh and are baked on-site by hand. The Hummingbird Bakery Cookbook, published by Ryland Peters & Small in 2009, has sold more than 650,000 copies. The Hummingbird Bakery Cake Days, the second Hummingbird Bakery cookbook, is published by HarperCollins and was released on 17th March 2011. It has already sold more than 130,000 copies. The Hummingbird Bakery is a privately held, self-funded company.

Website: hummingbirdbakery.com
Facebook: www.facebook.com/HummingbirdBakery
Twitter: http://twitter.com/hummingbbakery

 

History of The Hummingbird Bakery

  • Spring 2004: First bakery is opened in Portobello Road. It sells 250 cupcakes in its first day of trading
  • Summer 2004: The cupcake craze takes hold. Celebrities, newspaper columnists, diarists and visitors from all over the UK flood to the bakery to experience cupcakes for themselves
  • May 2007: The Hummingbird Bakery on Portobello Road has outgrown itself and no longer has the capacity to serve its growing customer base. A new bakery is opened in South Kensington to meet with cupcake demand
  • May 2009: The Hummingbird Bakery Cookbook, published by Ryland Peters & Small, is launched. Within the same year the cookbook achieves sales exceeding 100,000
  • December 2009: The Hummingbird Bakery opens its third bakery, this time in Soho
  • October 2010: For the first time in its history, The Hummingbird Bakery sells in excess of 1 million cupcakes in under 12 months
  • March 2011: The Hummingbird Bakery Cake Days, published by HarperCollins, is launched. In less than a week of sales it enters the non-fiction top 10
  • May 2011: The Hummingbird Bakery expands into the East of London with the opening of its fourth bakery in Spitalfields
  • January 2012: The Hummingbird Bakery’s Islington branch opens, just eight months after its previous branch launch.

 

For all media, sponsorship and charity related enquiries, please contact The Hummingbird Bakery press office.

T: +44 (0) 20 7851 1770
E: pr@hummingbirdbakery.com

Due to the high volume of enquiries our press office receives, it will not be able to respond to general or employment and career related enquiries.

Product and sales enquiries: telesales@hummingbirdbakery.com
Head office enquiries: office@hummingbirdbakery.com
Employment and career enquiries: jobs@hummingbirdbakery.com