Cakes by Consultation
Our team will assess whether you will need to book a consultation appointment with our experienced Cake Consultant to help with every occasion - from birthdays, to afternoon teas, to summer parties.More
Got something to celebrate? You can now order from our new, delightfully cute range of personalised celebration cakes, cupcakes & number cakes. Whether you’re celebrating a new arrival, a christening or a birthday, with a choice of delicious sponges & more than 20 themed designs there’s something for everyone. Click here for your perfect celebration cake.
The Hummingbird Bakery is an American-style bakery founded in 2004 to bring the authentic taste of American home baking to London. The company opened its first branch on Portobello Road in Notting Hill in 2004 and has since opened a further four branches across London in South Kensington, Soho, Spitalfields and Islington.
Tarek Malouf, the company founder and Managing Director, developed the concept for The Hummingbird Bakery in response to what he saw as a lack of any places in London to enjoy the taste of the truly authentic American-style baking. His vision for the bakery and love of American baking transpired to be something that many within London, from across the UK and globally came to share. Today the bakery sells an average of 22,000 cupcakes per week and has become a highly celebrated and iconic High Street brand.
One of the key factors in The Hummingbird Bakery’s success has been its ethos that cakes taste best when they’ve been freshly baked using exactly the same ingredients and techniques as those used in home baking. For this reason, each and every Hummingbird Bakery branch has its own kitchen and a team of resident expert bakers and cake decorators. This enables the bakery to bake to order and to only offer its customers cakes that have been freshly baked the very same day.
The Hummingbird Bakery offers a full range of American-style baked treats and desserts including cupcakes, layer cakes, brownies, pies, cheesecakes, muffins and much more. It played a lead role in bringing cupcakes and whoopie pies to popularity in the UK and continues to innovate, introducing new and exciting cupcake flavours through its ‘Daily Specials’ series. For customers looking for bespoke cakes and cupcakes for weddings, birthdays, events and other celebrations, the bakery offers its ‘Cakes by Consultation’ service. This allows customers to meet with one of The Hummingbird Bakery’s expert Cake Consultants in the bakery’s purpose built consultation room and to devise their own completely unique cake creations.
There is no secret to what makes The Hummingbird Bakery’s cakes and other treats taste so good. Almost all of its recipes have been shared for home bakers to enjoy through its two best selling cookbooks. The first of these, ‘The Hummingbird Bakery Cookbook’, was published in 2009 by Ryland Peters & Small and to date has sold more than 650,000 copies. The bakery’s second cookbook, ‘The Hummingbird Bakery Cake Days’ was published in 2011 by HarperCollins and has already sold more than 400,000 copies. The newest book, "Home Sweet Home', was published in 2013 by HarperCollins and quickly reached #1 on the non-fiction bestseller list!
Having opened its Islington branch in January 2012, just eight months after launching its Spitalfields branch, it is already looking for further locations within London and around the UK. The company's first franchise branch opened in the glitzy Dubai Mall in September 2012, with 2 further branches expected to open in Dubai in Summer 2013 and Winter 2013.
If you are interested in an International Hummingbird Franchise then please read our minimum requirements here.